Do you remember when the hip-hop trio Migos came to fame? The public had the hardest time deciphering the difference between each member. We later discovered the individuals as cousins Quavo (Real Name: Quavious Keyate Marshall, the oldest), Offset (Real Name: Kiari Kendrell Cephus, the middle), and nephew Takeoff (Real Name: Kirshnik Khari Ball, the youngest). The trio definitely has a strong familial connection.
The young men started in 2009, but their hit “Versace” in 2013 topped the charts at a rapid rate. Their YouTube channel soared from an average of 1 million views to 25 million then 60 million as a result. To be honest I was not a fan. Sure hits such as “Handsome and Wealthy” and “Pipe it Up” are guaranteed dance makers, but neither found their way into my personal playlist. I was fundamentally bothered by the repetitive lyricism and lack of content or storyline. In the past, I would have categorized the group as apart of the “Mumble Rap” movement.
Though, this is not to downplay the noticeable success Migos has experienced. In 2015 “The Dab” took over the nation in places ranging from local schools to sports arenas. Beatles status. Shortly after, “Bad and Boujee” (Origin: bour·geois= middle class, materialistic) became a fashion trend and for some a new lifestyle. The Migos common phrase “For the Culture” is one that reflects the diverse audience the trio captures.
With that being said, I’m impressed by the growth Migos has displayed. On January 26, 2018, Culture II dropped as the group’s 3rd album. The same day, I was pleasantly surprised to see the young men give an interview for Breakfast Club Power 105.1 FM. Yes! a full interview. The audience was able to gain insight into who the members really are. Humble, comical, and true to earth people.
Radio personality, Charlamagne Tha God did a wonderful job pulling responses from each member. In the past, the relatives seemed shy when giving interviews. Often times, they would ignore questions or whisper through replies. I encourage you to check the Breakfast Club Power 105.1 FM interview out.
Let’s Get Into Culture II’s Review:
To begin, I must readily admit….more than 3 singles have made it onto my #2018LetsSeeWhatHappens playlist thus far. That is a vast increase in my personal lists.
1) Narcos– It’s something about the rhythmic Latin drum flare supporting the song’s verses that touches my imagination. I see myself in warm tropical climate during a time Pablo Escobar was in his prime. The lyrics are clear and they immediately let the audience know we are in for something new.
Migos did a great job utilizing the South American imagery by incorporating the Spanish language and popular drug references. I’m feeling the cultural inclusion! Check out Narcos above.
2) Notice Me– I was happy to hear Takeoff (the baby of the group) lead the first verse. Often times, his importance to the Migos is overlooked. He provides a crisp type of smoothness to the group. He flows on top of the relaxed melody effortlessly and sets the pace. One of his beginning lines in Notice Me hit me due to its realness.”
“I tip a bitch just ’cause of my courtesy (tippin’)”
It’s true! I tip most service-providing careers due to morality and manners. The rest of Takeoff’s stanza kills. This is once again evidence that the individuals have grown artistically. Besides lyricism, the musical production has matured as well. The organic instrumental sounds provided throughout the entire album caters to the band geek inside of me.
Check Out Notice Me above.
3) Made Men– Once again Takeoff offers listeners a breezy aura for starts. His deep vocals are soothing to the soul. The beat has me anticipating the Spring/Summer and the possible bar-b-ques that may await. Made Men is one of the reasons I support the growth the Migos are presenting. I feel a message coming from the hip-hop trio opposed to the chaos heard in the past. In Culture II, we hear references to deep Black History and Black Pride. Just in time for Black History Month.
Check Out Made Men above.
Overall, I would give Culture II a score of 7 out of 10. The lyricism content, musical production, and personal characteristics have to develop to new heights, but I still could not listen to the album all the way through without stopping. The repetitiveness still exists in some of Culture II’s tracklist. However, I honestly cannot wait to see how the Migos turn out 10 years from now. I’m sure with singles “Motorsport” and “Stir Fry” already becoming number one hits on Billboards, success will be nothing but theirs.